Perry Marshall’s marketing thoughts

I just read a powerful document by Perry Marshall about “widgets but not it is not what you think it is. This is how he describes it.

When I use the term “widgets” I’m not using it as a generic term for making
‘gizmos.’ The term “widget” means the creation of a business within a business,
a category within a category, and an experience outside of the ordinary.

The document gives a lot of examples of how companies use widgets to enhance their profitability by selling for a bit more, adding a bit more value, making people buy more, come back again or even buying related goods and services from you.

It has inspired me to think out of the box as it really is an extension to the upselling / cross selling cry that a lot of marketing people shout at you. There are examples like McDonalds, Walmart, Ikea and even the local Italian restuarant. You can dowload here: Perry Marshall’s widgets.

I would advice you to read this and take some action on your own business. If you have some great results from these strategies, please share them below.

Don’t waste your money buying Arbitrage Conspiracy

I just received a great email from Jerry West one of the faculty at Stompernet and he gave his honest opinion on the Arbitrage Conspiracy product as he was there at their recent presentation in Vegas. I have reproduced it below as I think it is important to share this:

If you don’t know Jerry, he is a super affiliate and is one of the smartest marketers out there. He regularly gives great content and very cutting edge strategies in the Stomper faculty calls and try to attend every on. He walks the walk and he really knows what he is talking about, no BS. I am very excited about his upcoming FREE CPA course as I know it will be yet another great money making strategy. BTW, what he says in this email is exactly what his opinion was in the Stomper forums and faculty calls.

I was going to keep quiet about this, but with all the emails going out about “The Arbitrage Conspiracy” … and how their “cart” is opening today at 3pm, well, it is time that someone who was actually there talks honestly about the program.

I will be giving my FULL review in my FREE newsletter later this week, so make sure you are signed up. You can go to:

http://www.webmarketingnow.com/ and the sign-up box is in the upper right hand corner.

Here is the brief review:

DON’T BUY THE COURSE!!!

Don’t get sucked into the hype. It isn’t real. I was there and I walked out after 40 minutes because the material was very basic. I even talked to many people (other solid CPA marketers) who stayed for the entire presentation and they said there wasn’t anything new, it was all recycled material from past systems.

If you want to really know how the CPA (Cost Per Action) market works and the DARK side of it, I will be coming out with a free course by the end of the year. No strings attached. I feel that passionate about this. This is another “launch” that over 90% of the people who sign-up will fail because it does not meet the expectations the marketing message created.

CPA is a tough business and you can lose your shirt if you don’t fully understand it.

Protect yourself. Bypass this offer and save yourself not only money, but a mountain of frustration.

So sign up for his newsletter and wait for his free course. Save your money to spend on other more worthwhile endevours.However, if you are still going to buy this, do share your reasons why – besides the obvious “I’d like to make $100k a day ” or ” I have loads of money to burn”.

If you think this can help your friends save some cash, please share it via the share this button below this post. Thanks.

The ultimate SEO education – proven

In my opinion, the Stompernet guys are the best educators in Internet Marketing and I can say that as I have been a member for a year and I have had like a full college education on

Search Engine Optimization
Internet Marketing,
PPC
Affiliate Marketing
Articles Marketing
Social Media
Web2.0

to name a few.

I am now learning about Branding from Ben Mack and how to double my business with Paul Lemberg’s Formula 5 training. All cutting edge super amazing stuff. This is not all, every week on the closed door faculty calls, the ever knowledgable faculty spills the beans on all their strategies to help you in your business.

The Stomper doors are usually closed but now you can access some of that accumulated wisdom with a very reasonably priced magazine called the net effect and with that you get Stomping the Search Engines for free. This is their definitive course on SEO and if you are an Internet Marketer, you can only benefit from the tactics that you will learn from these videos. Highly recommended. A lot of Stompers were really upset that they are letting outsiders have this information for free as it has given the Stompers an edge over the competition. If you are serious about your internet business, you need to get STSE2 and study it. You get this with a subscription to the Net Effect Magazine and the STSE2 comes as a free gift. That is a seriously good deal. The Net Effect Magazine is simple the must have Internet Marketing magazine out there. Keeps you in touch with what’s the new new thing on the net.

Check out STSE2 and see your web traffic multiply. It is super powerful.

How to use social media to market a company in a down economy

I came across this blog post in Mashabale about a meetup that Gary Vee of Wine TV was doing in New York. The most commented statement that he made was that you can make a living with just 2500 uniques a day. So many questions arise from this, what is the average income per unique are you expecting here? Where do you live and how much do you need to live on? Make up your own mind and share your opinion below.

You can watch the video of it here but this is a summary of that talk.

Gary’s 7 Points on a Social Media Upturn

1. “Hustle” – improvise, be resourceful, do whatever it takes to care for your community. Tough times require creative solutions.

2. “Next 24 months are the biggest opportunity for social media” – social media is mature. “It’s a baby. But it’s mature. It’s a baby with a mustache.”

3. “Large companies will cut social media because they don’t understand it” – the longer the big players stay away from new web technologies, the greater the opportunity for new entrants.

4. “The new barrier to building a brand is your time, not your pocketbook” – nobody can stop you from starting a global media brand from your house; all you need is time.

5. “Telling main street about Twitter is a waste of time” – keep it quiet; knowledge of new web technologies is your competitive advantage.

6. “Take Your Money” – go to Google, type in the keywords in your space. Look at the ads next to the results: these are people who pay to market in your niche. Call them. Convince them to spend those dollars on you instead.

7. “Anything that gets eyeballs is monetizable” – 2500 unique visitors a day should be enough to live on.

Sherman Hu’s TutorialU just launched

Sherman Hu of Wordpress Tutorials fame has just launched his new venture, TutorialU with a few great packages. His new site www.TutorialU.com is built with a new WP theme and somewhere down the line he is going to offer a package where you get to buy the theme and you get all Sherman’s tutorials on how to SEO and tweak this theme for the maximum impact. I can’t wait for that as it will be perfect for my new niche.

In the meantime, this is what TutorialU is about. At launch, he is selling 3 main packages:

Create a Video Studio For Less than $500

This 6 video elective course teaches you how to easily and cost-effectively setup your video studio with video, audio, lighting, tripod and backdrop equipment you can find in your local stores.

Generate $10k a month with Blogging

This comprehensive “blogging for profit” course includes 43 short-clip easy-to-understand-and-follow videos.

Learn 10 strategies to monetize your blog – combine a few or use them all – it’s all up to you.

5 real-world case studies and an interview give you examples of professionals and business owners who use these strategies for profit. Extra features include 7 videos that span strategy, tactics, tools and best practices for profit.

Generate $10k a month with Video

This elective “video for profit” course includes 9 short-clip easy-to-understand-and-follow videos.

Learn the 3 major styles of video you can use to profit with – use just one or use them all – it’s all up to you.

Includes 4 videos that span audio, lighting, software and camcorders to improve your video quality and profits.

I am waiting for his tutorials packaged with the purchase of a “One-Theme” wordpress theme. This looks clean and versatile and I am thinking of using it for one of my new sites.

Anyway, you can get these at a discount for short time, just use this coupon code, cuttheribbon.

Enjoy.

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