Things in the Search Engine Optimization world are constantly changing, and it takes a lot of energy to keep on top of the trends. My mentors at StomperNet make it a point to stay on the cutting edge of SEO, which is one of the reasons why I am happy to pay for the $800 monthly membership.
The Stomper guys have just released this new video by Leslie Rohde. If you don’t know who Leslie is, let me just give you the quick description:
In 2002, Leslie was the very first person to advance the idea that Search Rankings could be affected by using the text in links that point to a page.
…Yeah, THAT Leslie Rohde.
Since he’s an SEO Engineer, and a StomperNet Faculty Member, I figure this video is going to cause trouble. Lots of trouble. Watch this SEO video.
LSI stands for “Latent Semantic Indexing”. In 2006, Google filed a whole bunch of patents that led a LOT of SEO folks to
believe that LSI was in FULL FORCE and EFFECT at Google.
In this video, Leslie will PROVE to you that LSI is NOT having any effect on your Search Rankings. Which means, if you’ve been struggling to get Rankings on Google because you’ve been chasing LSI – STOP.
This video will tell you why LSI doesn’t work.
Do this instead: Leslie is going talk about an SEO Strategy that you ARE going to want to know about…
…It’s called “Referential Integrity”, or “RI” for short.
(I heard a rumor they’re re-opening their awesome Stomping the Search Engines 2 and Net Effect Journal for just $1!)
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