I was answering a question on a forum about adsense payouts and why this person who had a site at position #1 for his keyword and still did not make very much money.
There can be several reason for this:
What is the Adwords CPC for this keyword? This will be the starting point for getting a rough idea of how much you will get paid and it is usually a percentage of around 50% but this is dependent on many other factors which has not been disclosed.
How much traffic is this site getting and is it targetted traffic.
Place of the adsense ads is important too, is it in the hot spots of the site that gets maximum click throughs?
To increase your adsense income, asses your site for these issues:
How many ads you have on your page? Just one adsense ad, you will get a higher payout, using the max 3 ads will reduce the cpc you get per click.
What type of site and quality of site is your adsense code on? If you have a couple of bad poor quality sites, Google applies smart pricing and you will only get peanuts per click. So remove the adsense from all but the best sites. Your adsense earnings might increase.
What you need to do is test, test, test.
With adsense, it is about more quality content and loads of traffic.
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